Gullu and Gulluism

A new socio-political phenomena in Pakistan

Abstract

The present study attempts to highlight the coinage of new terminologies which are evolved with the emergence and progression of new socio-political frameworks. This paper focuses on the neology of a word Gullu and the concept Gulluism in the prevailing socio-political scenario of Pakistani society. The study examines how words attain new meanings and how quickly people accept and grasp meanings according to their socio-cultural and political awareness. Some socio-political happenings are so influential that they lend totally different meanings to the existing words. A survey was conducted in the major cities of Pakistan in order to interpret the collocation of Gullu and Gulluism dominating in the society. Furthermore, the study examines that when a word attains a new meaning from the socio – political regime, how quickly it carries other meanings within its repertoire and all these are associated and correlated with society. Finally conclusions are drawn to signify the growing use of newly coined term with special reference to the opinions experiences and marked choices of the users if they accept the term as a phenomenon.